As of 2026-03-31, Kiehl's's data on the DeepSeek platform in the 爽肤水 category shows: The overall mention rate is 9.09%, above the industry average by 6.4 percentage points, showing notable performance. The first mention rate is only 3.64%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (9.09%) is slightly higher than negative (5.45%), continue monitoring public sentiment. Among 6 competitors in the same category, Kiehl's's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Kiehl's's Mention Rate is 9.09%, lower than 0.6% of competitors
Kiehl's's First Mention is 3.64%, lower than 0.9% of competitors
Kiehl's's Preferred Rate is 0.00%, lower than 100.0% of competitors
Kiehl's's Positive Rate is 9.09%, lower than 8.9% of competitors
Kiehl's's Negative Rate is 5.45%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| SSK-II | 40% | 10.91% | 4.76% | 36.36% | 7.27% | View Details |
| 雅雅诗兰黛 | 36.36% | 9.09% | 0% | 30.91% | 1.82% | View Details |
| 理理肤泉 | 36.36% | 0% | 0% | 32.73% | 3.64% | View Details |
| 珀珀莱雅 | 30.91% | 0% | 0% | 25.45% | 0% | View Details |
| 玉玉泽 | 27.27% | 0% | 0% | 23.64% | 0% | View Details |
| 兰兰蔻 | 25.45% | 5.45% | 0% | 21.82% | 0% | View Details |
| KKiehl's (Current Brand) | 9.09% | 3.64% | 0% | 9.09% | 5.45% | View Details |
