As of 2026-03-29, Kiehl's's data on the DeepSeek platform in the 修复洗发水 category shows: The overall mention rate is 1.79%, below the industry average by 0.8 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (1.79%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, Kiehl's's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Kiehl's's Mention Rate is 1.79%, lower than 0.6% of competitors
Kiehl's's First Mention is 0.00%, lower than 0.9% of competitors
Kiehl's's Preferred Rate is 0.00%, lower than 100.0% of competitors
Kiehl's's Positive Rate is 1.79%, lower than 8.9% of competitors
Kiehl's's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 施施华蔻 | 46.43% | 10.71% | 0% | 46.43% | 12.5% | View Details |
| 蜂蜂花 | 25% | 0% | 0% | 25% | 5.36% | View Details |
| 萌萌大夫创娜丝 | 23.21% | 7.14% | 0% | 21.43% | 0% | View Details |
| 霸霸王 | 19.64% | 0% | 0% | 17.86% | 5.36% | View Details |
| 潘潘婷 | 17.86% | 3.57% | 0% | 17.86% | 7.14% | View Details |
| 嘉嘉肤本 | 14.29% | 7.14% | 0% | 14.29% | 10.71% | View Details |
| KKiehl's (Current Brand) | 1.79% | 0% | 0% | 1.79% | 0% | View Details |
