As of 2026-04-01, Kirkland Signature's data on the DeepSeek platform in the 卫生纸 category shows: The overall mention rate is 3.57%, below the industry average by 1.5 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Negative mention rate (1.79%) has exceeded positive (1.79%), it is recommended to immediately initiate reputation repair. Among 6 competitors in the same category, Kirkland Signature's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Kirkland Signature's Mention Rate is 3.57%, lower than 0.6% of competitors
Kirkland Signature's First Mention is 0.00%, lower than 0.9% of competitors
Kirkland Signature's Preferred Rate is 0.00%, lower than 100.0% of competitors
Kirkland Signature's Positive Rate is 1.79%, lower than 8.9% of competitors
Kirkland Signature's Negative Rate is 1.79%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 心心相印 | 60.71% | 12.5% | 19.05% | 55.36% | 7.14% | View Details |
| 洁洁柔 | 55.36% | 0% | 0% | 51.79% | 10.71% | View Details |
| 清清风 | 53.57% | 0% | 0% | 51.79% | 12.5% | View Details |
| 舒舒洁 | 44.64% | 8.93% | 19.05% | 44.64% | 12.5% | View Details |
| 得得宝 | 30.36% | 0% | 0% | 30.36% | 3.57% | View Details |
| 斑斑布 | 19.64% | 0% | 0% | 19.64% | 5.36% | View Details |
| KKirkland Signature (Current Brand) | 3.57% | 0% | 0% | 1.79% | 1.79% | View Details |
