As of 2026-03-31, KPMG's data on the DeepSeek platform in the 咨询服务机构 category shows: The overall mention rate is 4.76%, below the industry average by 3.3 percentage points, with significant room for improvement. The first mention rate is only 2.38%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (4.76%) is slightly higher than negative (2.38%), continue monitoring public sentiment. Among 6 competitors in the same category, KPMG's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
KPMG's Mention Rate is 4.76%, lower than 0.6% of competitors
KPMG's First Mention is 2.38%, lower than 0.9% of competitors
KPMG's Preferred Rate is 0.00%, lower than 100.0% of competitors
KPMG's Positive Rate is 4.76%, lower than 8.9% of competitors
KPMG's Negative Rate is 2.38%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 麦麦肯锡 | 54.76% | 40.48% | 41.67% | 54.76% | 14.29% | View Details |
| 金金蓝盟 | 33.33% | 0% | 0% | 33.33% | 2.38% | View Details |
| 埃埃森哲 | 33.33% | 0% | 0% | 23.81% | 7.14% | View Details |
| 波波士顿咨询 | 28.57% | 0% | 0% | 26.19% | 2.38% | View Details |
| 德德勤 | 26.19% | 9.52% | 0% | 23.81% | 0% | View Details |
| 华华与华 | 26.19% | 0% | 0% | 26.19% | 2.38% | View Details |
| KKPMG (Current Brand) | 4.76% | 2.38% | 0% | 4.76% | 2.38% | View Details |
