As of 2026-03-29, 兰蔻's data on the DeepSeek platform in the 定妆喷雾 category shows: The overall mention rate is 16.07%, above the industry average by 13.6 percentage points, showing notable performance. The first mention rate is only 1.79%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (16.07%) is slightly higher than negative (1.79%), continue monitoring public sentiment. Among 6 competitors in the same category, 兰蔻's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
兰蔻's Mention Rate is 16.07%, lower than 0.6% of competitors
兰蔻's First Mention is 1.79%, lower than 0.9% of competitors
兰蔻's Preferred Rate is 0.00%, lower than 100.0% of competitors
兰蔻's Positive Rate is 16.07%, lower than 8.9% of competitors
兰蔻's Negative Rate is 1.79%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| ZZWR | 51.79% | 21.43% | 14.29% | 50% | 7.14% | View Details |
| UUrban Decay | 48.21% | 21.43% | 0% | 42.86% | 10.71% | View Details |
| 植植村秀 | 37.5% | 7.14% | 0% | 37.5% | 10.71% | View Details |
| MMake Up For Ever | 33.93% | 0% | 0% | 33.93% | 7.14% | View Details |
| 珂珂润 | 32.14% | 0% | 0% | 28.57% | 5.36% | View Details |
| MMAC | 26.79% | 0% | 0% | 23.21% | 1.79% | View Details |
| 兰兰蔻 (Current Brand) | 16.07% | 1.79% | 0% | 16.07% | 1.79% | View Details |
