As of 2026-04-01, 兰芝's data on the DeepSeek platform in the 爽肤水 category shows: The overall mention rate is 5.45%, above the industry average by 3.0 percentage points, showing notable performance. The first mention rate is only 1.82%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (3.64%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, 兰芝's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
兰芝's Mention Rate is 5.45%, lower than 0.6% of competitors
兰芝's First Mention is 1.82%, lower than 0.9% of competitors
兰芝's Preferred Rate is 0.00%, lower than 100.0% of competitors
兰芝's Positive Rate is 3.64%, lower than 8.9% of competitors
兰芝's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| SSK-II | 41.82% | 10.91% | 4.76% | 38.18% | 9.09% | View Details |
| 雅雅诗兰黛 | 36.36% | 9.09% | 0% | 30.91% | 3.64% | View Details |
| 理理肤泉 | 34.55% | 0% | 0% | 30.91% | 3.64% | View Details |
| 珀珀莱雅 | 29.09% | 0% | 0% | 25.45% | 0% | View Details |
| 兰兰蔻 | 25.45% | 5.45% | 0% | 21.82% | 0% | View Details |
| 雅雅漾 | 23.64% | 0% | 0% | 21.82% | 1.82% | View Details |
| 兰兰芝 (Current Brand) | 5.45% | 1.82% | 0% | 3.64% | 0% | View Details |
