As of 2026-03-30, Lancôme's data on the DeepSeek platform in the 爽肤水 category shows: The overall mention rate is 7.27%, above the industry average by 4.2 percentage points, showing notable performance. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (7.27%) is slightly higher than negative (5.45%), continue monitoring public sentiment. Among 6 competitors in the same category, Lancôme's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Lancôme's Mention Rate is 7.27%, lower than 0.6% of competitors
Lancôme's First Mention is 0.00%, lower than 0.9% of competitors
Lancôme's Preferred Rate is 0.00%, lower than 100.0% of competitors
Lancôme's Positive Rate is 7.27%, lower than 8.9% of competitors
Lancôme's Negative Rate is 5.45%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| SSK-II | 41.82% | 9.09% | 4.76% | 38.18% | 9.09% | View Details |
| 雅雅诗兰黛 | 38.18% | 9.09% | 0% | 32.73% | 1.82% | View Details |
| 理理肤泉 | 38.18% | 0% | 0% | 32.73% | 3.64% | View Details |
| 玉玉泽 | 30.91% | 0% | 0% | 27.27% | 0% | View Details |
| 珀珀莱雅 | 29.09% | 0% | 0% | 23.64% | 0% | View Details |
| 兰兰蔻 | 27.27% | 7.27% | 0% | 23.64% | 0% | View Details |
| LLancôme (Current Brand) | 7.27% | 0% | 0% | 7.27% | 5.45% | View Details |
