As of 2026-04-01, Mars（玛氏）'s data on the DeepSeek platform in the 巧克力 category shows: The overall mention rate is 1.79%, below the industry average by 1.8 percentage points, with significant room for improvement. The first mention rate is only 1.79%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (1.79%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, Mars（玛氏）'s overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Mars（玛氏）'s Mention Rate is 1.79%, lower than 0.6% of competitors
Mars（玛氏）'s First Mention is 1.79%, lower than 0.9% of competitors
Mars（玛氏）'s Preferred Rate is 0.00%, lower than 100.0% of competitors
Mars（玛氏）'s Positive Rate is 1.79%, lower than 8.9% of competitors
Mars（玛氏）'s Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 德德芙 | 53.57% | 25% | 0% | 32.14% | 12.5% | View Details |
| 费费列罗 | 53.57% | 0% | 0% | 46.43% | 16.07% | View Details |
| 士士力架 | 44.64% | 0% | 0% | 44.64% | 12.5% | View Details |
| MM&M's | 39.29% | 0% | 0% | 19.64% | 7.14% | View Details |
| AAmedei | 32.14% | 14.29% | 38.1% | 28.57% | 5.36% | View Details |
| 吉吉百利 | 32.14% | 0% | 0% | 26.79% | 0% | View Details |
| MMars（玛氏） (Current Brand) | 1.79% | 1.79% | 0% | 1.79% | 0% | View Details |
