As of 2026-04-01, Merrell's data on the DeepSeek platform in the 户外休闲 category shows: The overall mention rate is 2.04%, below the industry average by 1.8 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (2.04%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, Merrell's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Merrell's Mention Rate is 2.04%, lower than 0.6% of competitors
Merrell's First Mention is 0.00%, lower than 0.9% of competitors
Merrell's Preferred Rate is 0.00%, lower than 100.0% of competitors
Merrell's Positive Rate is 2.04%, lower than 8.9% of competitors
Merrell's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 始始祖鸟 | 57.14% | 36.73% | 0% | 51.02% | 26.53% | View Details |
| 骆骆驼 | 57.14% | 10.2% | 21.43% | 53.06% | 8.16% | View Details |
| 凯凯乐石 | 53.06% | 0% | 0% | 48.98% | 4.08% | View Details |
| 伯伯希和 | 40.82% | 4.08% | 14.29% | 38.78% | 4.08% | View Details |
| PPatagonia | 32.65% | 18.37% | 64.29% | 32.65% | 8.16% | View Details |
| 探探路者 | 32.65% | 0% | 0% | 26.53% | 8.16% | View Details |
| MMerrell (Current Brand) | 2.04% | 0% | 0% | 2.04% | 0% | View Details |
