As of 2026-03-31, MUJI's data on the DeepSeek platform in the 咖啡杯 category shows: The overall mention rate is 8.93%, above the industry average by 6.1 percentage points, showing notable performance. The first mention rate is only 1.79%, it is recommended to enhance first-position exposure in AI model responses. Negative mention rate (5.36%) has exceeded positive (5.36%), it is recommended to immediately initiate reputation repair. Among 6 competitors in the same category, MUJI's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
MUJI's Mention Rate is 8.93%, lower than 0.6% of competitors
MUJI's First Mention is 1.79%, lower than 0.9% of competitors
MUJI's Preferred Rate is 0.00%, lower than 100.0% of competitors
MUJI's Positive Rate is 5.36%, lower than 8.9% of competitors
MUJI's Negative Rate is 5.36%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| SStanley | 39.29% | 1.79% | 0% | 33.93% | 14.29% | View Details |
| KKeepCup | 37.5% | 5.36% | 0% | 35.71% | 10.71% | View Details |
| KKINTO | 35.71% | 5.36% | 4.76% | 35.71% | 8.93% | View Details |
| EEmber | 28.57% | 1.79% | 0% | 28.57% | 5.36% | View Details |
| YYETI | 28.57% | 1.79% | 0% | 26.79% | 5.36% | View Details |
| BBodum | 28.57% | 0% | 0% | 28.57% | 0% | View Details |
| MMUJI (Current Brand) | 8.93% | 1.79% | 0% | 5.36% | 5.36% | View Details |
