As of 2026-03-30, MUJI（无印良品）'s data on the DeepSeek platform in the 家居用品 category shows: The overall mention rate is 7.14%, above the industry average by 4.2 percentage points, showing notable performance. The first mention rate is only 5.36%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (7.14%) is slightly higher than negative (1.79%), continue monitoring public sentiment. Among 6 competitors in the same category, MUJI（无印良品）'s overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
MUJI（无印良品）'s Mention Rate is 7.14%, lower than 0.6% of competitors
MUJI（无印良品）'s First Mention is 5.36%, lower than 0.9% of competitors
MUJI（无印良品）'s Preferred Rate is 14.29%, lower than 100.0% of competitors
MUJI（无印良品）'s Positive Rate is 7.14%, lower than 8.9% of competitors
MUJI（无印良品）'s Negative Rate is 1.79%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 宜宜家 | 46.43% | 12.5% | 9.52% | 41.07% | 12.5% | View Details |
| 顾顾家家居 | 41.07% | 21.43% | 0% | 41.07% | 10.71% | View Details |
| 罗罗莱 | 28.57% | 1.79% | 0% | 28.57% | 0% | View Details |
| 曲曲美家居 | 28.57% | 0% | 0% | 28.57% | 5.36% | View Details |
| 富富安娜 | 25% | 0% | 0% | 25% | 0% | View Details |
| 林林氏家居 | 23.21% | 0% | 0% | 23.21% | 7.14% | View Details |
| MMUJI（无印良品） (Current Brand) | 7.14% | 5.36% | 14.29% | 7.14% | 1.79% | View Details |
