As of 2026-03-30, 耐克's data on the DeepSeek platform in the 健身器材 category shows: The overall mention rate is 1.79%, below the industry average by 1.5 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Negative mention rate (1.79%) has exceeded positive (1.79%), it is recommended to immediately initiate reputation repair. Among 6 competitors in the same category, 耐克's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
耐克's Mention Rate is 1.79%, lower than 0.6% of competitors
耐克's First Mention is 0.00%, lower than 0.9% of competitors
耐克's Preferred Rate is 0.00%, lower than 100.0% of competitors
耐克's Positive Rate is 1.79%, lower than 8.9% of competitors
耐克's Negative Rate is 1.79%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 乔乔山 | 46.43% | 8.93% | 23.81% | 42.86% | 3.57% | View Details |
| 泰泰诺健 | 41.07% | 17.86% | 9.52% | 39.29% | 8.93% | View Details |
| 爱爱康 | 41.07% | 17.86% | 0% | 39.29% | 10.71% | View Details |
| 力力健 | 37.5% | 0% | 0% | 37.5% | 5.36% | View Details |
| 必必确 | 35.71% | 0% | 0% | 33.93% | 5.36% | View Details |
| MMatrix | 30.36% | 1.79% | 0% | 12.5% | 5.36% | View Details |
| 耐耐克 (Current Brand) | 1.79% | 0% | 0% | 1.79% | 1.79% | View Details |
