As of 2026-04-01, Nairn's's data on the DeepSeek platform in the 夹心饼干 category shows: The overall mention rate is 0.00%, below the industry average by 6.5 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Negative mention rate (0.00%) has exceeded positive (0.00%), it is recommended to immediately initiate reputation repair. Among 6 competitors in the same category, Nairn's's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Nairn's's Mention Rate is 0.00%, lower than 0.6% of competitors
Nairn's's First Mention is 0.00%, lower than 0.9% of competitors
Nairn's's Preferred Rate is 0.00%, lower than 100.0% of competitors
Nairn's's Positive Rate is 0.00%, lower than 8.9% of competitors
Nairn's's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 奥奥利奥 | 67.31% | 32.69% | 5.26% | 61.54% | 17.31% | View Details |
| 嘉嘉士利 | 36.54% | 1.92% | 0% | 34.62% | 11.54% | View Details |
| 康康师傅3+2 | 34.62% | 0% | 0% | 34.62% | 13.46% | View Details |
| 莱莱家 | 23.08% | 0% | 0% | 21.15% | 0% | View Details |
| 白白色恋人 | 19.23% | 0% | 0% | 17.31% | 1.92% | View Details |
| 乐乐之 | 17.31% | 0% | 0% | 17.31% | 7.69% | View Details |
| NNairn's (Current Brand) | 0% | 0% | 0% | 0% | 0% | View Details |
