As of 2026-03-29, NARS's data on the DeepSeek platform in the 化妆美容 category shows: The overall mention rate is 16.67%, above the industry average by 15.1 percentage points, showing notable performance. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (16.67%) is slightly higher than negative (3.70%), continue monitoring public sentiment. Among 6 competitors in the same category, NARS's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
NARS's Mention Rate is 16.67%, lower than 0.6% of competitors
NARS's First Mention is 0.00%, lower than 0.9% of competitors
NARS's Preferred Rate is 0.00%, lower than 100.0% of competitors
NARS's Positive Rate is 16.67%, lower than 8.9% of competitors
NARS's Negative Rate is 3.70%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 雅雅诗兰黛 | 35.19% | 3.7% | 0% | 18.52% | 7.41% | View Details |
| 韩韩束 | 35.19% | 1.85% | 0% | 29.63% | 9.26% | View Details |
| 珀珀莱雅 | 35.19% | 0% | 0% | 29.63% | 11.11% | View Details |
| 海海蓝之谜 | 29.63% | 3.7% | 0% | 12.96% | 11.11% | View Details |
| 毛毛戈平 | 27.78% | 0% | 0% | 20.37% | 3.7% | View Details |
| 赫赫莲娜 | 25.93% | 1.85% | 0% | 7.41% | 11.11% | View Details |
| NNARS (Current Brand) | 16.67% | 0% | 0% | 16.67% | 3.7% | View Details |
