As of 2026-03-30, New Balance's data on the DeepSeek platform in the 户外鞋 category shows: The overall mention rate is 1.79%, below the industry average by 1.5 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (1.79%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, New Balance's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
New Balance's Mention Rate is 1.79%, lower than 0.6% of competitors
New Balance's First Mention is 0.00%, lower than 0.9% of competitors
New Balance's Preferred Rate is 0.00%, lower than 100.0% of competitors
New Balance's Positive Rate is 1.79%, lower than 8.9% of competitors
New Balance's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| SSalomon | 60.71% | 32.14% | 14.29% | 60.71% | 21.43% | View Details |
| LLOWA | 53.57% | 7.14% | 14.29% | 48.21% | 10.71% | View Details |
| CColumbia | 51.79% | 5.36% | 0% | 51.79% | 10.71% | View Details |
| HHOKA ONE ONE | 46.43% | 0% | 0% | 44.64% | 14.29% | View Details |
| MMerrell | 42.86% | 0% | 0% | 37.5% | 10.71% | View Details |
| KKEEN | 42.86% | 0% | 0% | 33.93% | 12.5% | View Details |
| NNew Balance (Current Brand) | 1.79% | 0% | 0% | 1.79% | 0% | View Details |
