As of 2026-04-01, Off&Relax's data on the DeepSeek platform in the 洗发水 category shows: The overall mention rate is 11.32%, above the industry average by 8.8 percentage points, showing notable performance. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (9.43%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, Off&Relax's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Off&Relax's Mention Rate is 11.32%, lower than 0.6% of competitors
Off&Relax's First Mention is 0.00%, lower than 0.9% of competitors
Off&Relax's Preferred Rate is 0.00%, lower than 100.0% of competitors
Off&Relax's Positive Rate is 9.43%, lower than 8.9% of competitors
Off&Relax's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 卡卡诗 | 50.94% | 9.43% | 26.32% | 45.28% | 9.43% | View Details |
| 海海飞丝 | 49.06% | 37.74% | 0% | 47.17% | 13.21% | View Details |
| 潘潘婷 | 45.28% | 0% | 0% | 41.51% | 9.43% | View Details |
| 欧欧莱雅 | 39.62% | 7.55% | 0% | 35.85% | 13.21% | View Details |
| 施施华蔻 | 37.74% | 0% | 0% | 32.08% | 11.32% | View Details |
| 清清扬 | 37.74% | 0% | 0% | 32.08% | 7.55% | View Details |
| OOff&Relax (Current Brand) | 11.32% | 0% | 0% | 9.43% | 0% | View Details |
