As of 2026-04-01, Olay's data on the DeepSeek platform in the 化妆美容 category shows: The overall mention rate is 34.33%, above the industry average by 32.4 percentage points, showing notable performance. The first mention rate is only 0.86%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (19.74%) is slightly higher than negative (4.72%), continue monitoring public sentiment. Among 6 competitors in the same category, Olay's overall mention rate surpasses 5 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Olay's Mention Rate is 34.33%, lower than 0.6% of competitors
Olay's First Mention is 0.86%, lower than 0.9% of competitors
Olay's Preferred Rate is 1.08%, lower than 100.0% of competitors
Olay's Positive Rate is 19.74%, lower than 8.9% of competitors
Olay's Negative Rate is 4.72%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 珀珀莱雅 | 35.19% | 0% | 0% | 29.63% | 11.11% | View Details |
| OOlay (Current Brand) | 34.33% | 0.86% | 1.08% | 19.74% | 4.72% | View Details |
| 韩韩束 | 33.33% | 3.7% | 0% | 29.63% | 9.26% | View Details |
| 海海蓝之谜 | 33.33% | 3.7% | 0% | 16.67% | 14.81% | View Details |
| 雅雅诗兰黛 | 31.48% | 3.7% | 4.76% | 16.67% | 3.7% | View Details |
| 赫赫莲娜 | 27.78% | 1.85% | 0% | 11.11% | 14.81% | View Details |
| 毛毛戈平 | 27.78% | 0% | 0% | 20.37% | 5.56% | View Details |
