As of 2026-03-31, Olay's data on the DeepSeek platform in the 沐浴露 category shows: The overall mention rate is 25.45%, above the industry average by 23.6 percentage points, showing notable performance. The first mention rate is only 1.82%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (21.82%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, Olay's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Olay's Mention Rate is 25.45%, lower than 0.6% of competitors
Olay's First Mention is 1.82%, lower than 0.9% of competitors
Olay's Preferred Rate is 4.76%, lower than 100.0% of competitors
Olay's Positive Rate is 21.82%, lower than 8.9% of competitors
Olay's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 舒舒肤佳 | 69.09% | 52.73% | 19.05% | 69.09% | 14.55% | View Details |
| 六六神 | 40% | 0% | 0% | 40% | 7.27% | View Details |
| 黛黛馥莉 | 34.55% | 3.64% | 4.76% | 32.73% | 0% | View Details |
| AAesop | 27.27% | 3.64% | 4.76% | 27.27% | 9.09% | View Details |
| 多多芬 | 27.27% | 0% | 0% | 27.27% | 5.45% | View Details |
| 力力士 | 27.27% | 0% | 0% | 25.45% | 9.09% | View Details |
| OOlay (Current Brand) | 25.45% | 1.82% | 4.76% | 21.82% | 0% | View Details |
