As of 2026-03-31, 欧莱雅集团's data on the DeepSeek platform in the 化妆品 category shows: The overall mention rate is 17.65%, above the industry average by 15.3 percentage points, showing notable performance. The first mention rate has reached 11.76%, indicating 欧莱雅集团 holds a high priority in user minds. Positive mention rate (17.65%) is slightly higher than negative (1.96%), continue monitoring public sentiment. Among 6 competitors in the same category, 欧莱雅集团's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
欧莱雅集团's Mention Rate is 17.65%, lower than 0.6% of competitors
欧莱雅集团's First Mention is 11.76%, lower than 0.9% of competitors
欧莱雅集团's Preferred Rate is 0.00%, lower than 100.0% of competitors
欧莱雅集团's Positive Rate is 17.65%, lower than 8.9% of competitors
欧莱雅集团's Negative Rate is 1.96%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 雅雅诗兰黛 | 37.25% | 1.96% | 4.76% | 15.69% | 11.76% | View Details |
| 珀珀莱雅 | 35.29% | 3.92% | 0% | 31.37% | 11.76% | View Details |
| 海海蓝之谜 | 35.29% | 3.92% | 0% | 15.69% | 17.65% | View Details |
| 兰兰蔻 | 33.33% | 0% | 0% | 19.61% | 5.88% | View Details |
| 赫赫莲娜 | 31.37% | 5.88% | 0% | 13.73% | 17.65% | View Details |
| SSK-II | 29.41% | 0% | 0% | 13.73% | 3.92% | View Details |
| 欧欧莱雅集团 (Current Brand) | 17.65% | 11.76% | 0% | 17.65% | 1.96% | View Details |
