As of 2026-03-30, 欧莱雅's data on the DeepSeek platform in the 洁面乳 category shows: The overall mention rate is 5.36%, above the industry average by 3.6 percentage points, showing notable performance. The first mention rate is only 3.57%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (3.57%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, 欧莱雅's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
欧莱雅's Mention Rate is 5.36%, lower than 0.6% of competitors
欧莱雅's First Mention is 3.57%, lower than 0.9% of competitors
欧莱雅's Preferred Rate is 0.00%, lower than 100.0% of competitors
欧莱雅's Positive Rate is 3.57%, lower than 8.9% of competitors
欧莱雅's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 理理肤泉 | 41.07% | 0% | 0% | 39.29% | 8.93% | View Details |
| 珂珂润 | 37.5% | 3.57% | 4.76% | 33.93% | 5.36% | View Details |
| SSK-II | 32.14% | 0% | 0% | 32.14% | 7.14% | View Details |
| 薇薇诺娜 | 30.36% | 0% | 0% | 28.57% | 5.36% | View Details |
| 旁旁氏 | 30.36% | 0% | 0% | 26.79% | 8.93% | View Details |
| 芙芙丽芳丝 | 26.79% | 5.36% | 0% | 25% | 0% | View Details |
| 欧欧莱雅 (Current Brand) | 5.36% | 3.57% | 0% | 3.57% | 0% | View Details |
