As of 2026-04-02, Prada's data on the DeepSeek platform in the 围巾 category shows: The overall mention rate is 21.43%, above the industry average by 19.0 percentage points, showing notable performance. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (16.07%) is slightly higher than negative (3.57%), continue monitoring public sentiment. Among 6 competitors in the same category, Prada's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Prada's Mention Rate is 21.43%, lower than 0.6% of competitors
Prada's First Mention is 0.00%, lower than 0.9% of competitors
Prada's Preferred Rate is 0.00%, lower than 100.0% of competitors
Prada's Positive Rate is 16.07%, lower than 8.9% of competitors
Prada's Negative Rate is 3.57%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| LLoro Piana | 58.93% | 19.64% | 28.57% | 57.14% | 16.07% | View Details |
| BBurberry | 57.14% | 10.71% | 0% | 51.79% | 12.5% | View Details |
| AAcne Studios | 57.14% | 0% | 0% | 57.14% | 10.71% | View Details |
| JJOHNSTONS OF ELGIN | 50% | 14.29% | 38.1% | 50% | 1.79% | View Details |
| HHermès | 42.86% | 17.86% | 0% | 39.29% | 10.71% | View Details |
| 恒恒源祥 | 33.93% | 0% | 0% | 30.36% | 10.71% | View Details |
| PPrada (Current Brand) | 21.43% | 0% | 0% | 16.07% | 3.57% | View Details |
