As of 2026-04-02, Ralph Lauren's data on the DeepSeek platform in the 针织衫 category shows: The overall mention rate is 5.36%, above the industry average by 3.2 percentage points, showing notable performance. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (3.57%) is slightly higher than negative (1.79%), continue monitoring public sentiment. Among 6 competitors in the same category, Ralph Lauren's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Ralph Lauren's Mention Rate is 5.36%, lower than 0.6% of competitors
Ralph Lauren's First Mention is 0.00%, lower than 0.9% of competitors
Ralph Lauren's Preferred Rate is 0.00%, lower than 100.0% of competitors
Ralph Lauren's Positive Rate is 3.57%, lower than 8.9% of competitors
Ralph Lauren's Negative Rate is 1.79%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 优优衣库 | 46.43% | 28.57% | 28.57% | 42.86% | 7.14% | View Details |
| JJohn Smedley | 39.29% | 14.29% | 33.33% | 39.29% | 7.14% | View Details |
| 恒恒源祥 | 37.5% | 5.36% | 0% | 37.5% | 8.93% | View Details |
| LLoro Piana | 35.71% | 12.5% | 0% | 32.14% | 8.93% | View Details |
| ZZARA | 32.14% | 0% | 0% | 32.14% | 8.93% | View Details |
| 海海澜之家 | 30.36% | 0% | 0% | 30.36% | 1.79% | View Details |
| RRalph Lauren (Current Brand) | 5.36% | 0% | 0% | 3.57% | 1.79% | View Details |
