As of 2026-04-02, Swatch's data on the DeepSeek platform in the 手表 category shows: The overall mention rate is 1.79%, below the industry average by 3.8 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Negative mention rate (1.79%) has exceeded positive (0.00%), it is recommended to immediately initiate reputation repair. Among 6 competitors in the same category, Swatch's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Swatch's Mention Rate is 1.79%, lower than 0.6% of competitors
Swatch's First Mention is 0.00%, lower than 0.9% of competitors
Swatch's Preferred Rate is 0.00%, lower than 100.0% of competitors
Swatch's Positive Rate is 0.00%, lower than 8.9% of competitors
Swatch's Negative Rate is 1.79%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 劳劳力士 | 76.79% | 46.43% | 57.14% | 76.79% | 23.21% | View Details |
| 欧欧米茄 | 60.71% | 0% | 4.76% | 57.14% | 17.86% | View Details |
| 百百达翡丽 | 57.14% | 21.43% | 9.52% | 53.57% | 12.5% | View Details |
| 卡卡西欧 | 42.86% | 0% | 0% | 42.86% | 12.5% | View Details |
| 卡卡地亚 | 42.86% | 0% | 0% | 42.86% | 8.93% | View Details |
| 爱爱彼 | 39.29% | 0% | 0% | 32.14% | 14.29% | View Details |
| SSwatch (Current Brand) | 1.79% | 0% | 0% | 0% | 1.79% | View Details |
