As of 2026-04-01, The North Face 北面's data on the DeepSeek platform in the 羽绒服 category shows: The overall mention rate is 1.79%, below the industry average by 1.7 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Negative mention rate (0.00%) has exceeded positive (0.00%), it is recommended to immediately initiate reputation repair. Among 6 competitors in the same category, The North Face 北面's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
The North Face 北面's Mention Rate is 1.79%, lower than 0.6% of competitors
The North Face 北面's First Mention is 0.00%, lower than 0.9% of competitors
The North Face 北面's Preferred Rate is 0.00%, lower than 100.0% of competitors
The North Face 北面's Positive Rate is 0.00%, lower than 8.9% of competitors
The North Face 北面's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 波波司登 | 66.07% | 46.43% | 38.1% | 62.5% | 19.64% | View Details |
| 加加拿大鹅 | 51.79% | 0% | 0% | 32.14% | 30.36% | View Details |
| 始始祖鸟 | 44.64% | 3.57% | 0% | 26.79% | 19.64% | View Details |
| 鸭鸭鸭 | 35.71% | 0% | 0% | 33.93% | 8.93% | View Details |
| 高高梵 | 33.93% | 0% | 0% | 26.79% | 7.14% | View Details |
| 思思凯乐 | 32.14% | 1.79% | 4.76% | 28.57% | 1.79% | View Details |
| TThe North Face 北面 (Current Brand) | 1.79% | 0% | 0% | 0% | 0% | View Details |
