As of 2026-03-30, The North Face Purple Label（北面紫标）'s data on the DeepSeek platform in the 冲锋衣 category shows: The overall mention rate is 0.00%, below the industry average by 1.4 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Negative mention rate (0.00%) has exceeded positive (0.00%), it is recommended to immediately initiate reputation repair. Among 6 competitors in the same category, The North Face Purple Label（北面紫标）'s overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
The North Face Purple Label（北面紫标）'s Mention Rate is 0.00%, lower than 0.6% of competitors
The North Face Purple Label（北面紫标）'s First Mention is 0.00%, lower than 0.9% of competitors
The North Face Purple Label（北面紫标）'s Preferred Rate is 0.00%, lower than 100.0% of competitors
The North Face Purple Label（北面紫标）'s Positive Rate is 0.00%, lower than 8.9% of competitors
The North Face Purple Label（北面紫标）'s Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| AArc‘teryx（始祖鸟） | 10.71% | 10.71% | 28.57% | 10.71% | 7.14% | View Details |
| MMammut（猛犸象） | 3.57% | 0% | 0% | 1.79% | 1.79% | View Details |
| MMarmot（土拨鼠） | 3.57% | 0% | 0% | 1.79% | 1.79% | View Details |
| CColumbia（哥伦比亚） | 1.79% | 1.79% | 4.76% | 1.79% | 0% | View Details |
| PPatagonia（巴塔哥尼亚） | 1.79% | 0% | 0% | 1.79% | 0% | View Details |
| HHaglöfs（火柴棍） | 1.79% | 0% | 0% | 1.79% | 0% | View Details |
| TThe North Face Purple Label（北面紫标） (Current Brand) | 0% | 0% | 0% | 0% | 0% | View Details |
