As of 2026-03-31, The Ordinary's data on the DeepSeek platform in the 化妆美容 category shows: The overall mention rate is 7.55%, above the industry average by 5.8 percentage points, showing notable performance. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (5.66%) is slightly higher than negative (1.89%), continue monitoring public sentiment. Among 6 competitors in the same category, The Ordinary's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
The Ordinary's Mention Rate is 7.55%, lower than 0.6% of competitors
The Ordinary's First Mention is 0.00%, lower than 0.9% of competitors
The Ordinary's Preferred Rate is 0.00%, lower than 100.0% of competitors
The Ordinary's Positive Rate is 5.66%, lower than 8.9% of competitors
The Ordinary's Negative Rate is 1.89%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 韩韩束 | 35.85% | 3.77% | 0% | 32.08% | 9.43% | View Details |
| 珀珀莱雅 | 35.85% | 0% | 0% | 30.19% | 11.32% | View Details |
| 雅雅诗兰黛 | 33.96% | 3.77% | 4.76% | 18.87% | 3.77% | View Details |
| 海海蓝之谜 | 30.19% | 5.66% | 0% | 15.09% | 13.21% | View Details |
| 毛毛戈平 | 28.3% | 0% | 0% | 20.75% | 5.66% | View Details |
| 赫赫莲娜 | 24.53% | 1.89% | 0% | 9.43% | 13.21% | View Details |
| TThe Ordinary (Current Brand) | 7.55% | 0% | 0% | 5.66% | 1.89% | View Details |
