As of 2026-04-01, Thule's data on the DeepSeek platform in the 旅行背包 category shows: The overall mention rate is 7.14%, above the industry average by 4.4 percentage points, showing notable performance. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (5.36%) is slightly higher than negative (1.79%), continue monitoring public sentiment. Among 6 competitors in the same category, Thule's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Thule's Mention Rate is 7.14%, lower than 0.6% of competitors
Thule's First Mention is 0.00%, lower than 0.9% of competitors
Thule's Preferred Rate is 0.00%, lower than 100.0% of competitors
Thule's Positive Rate is 5.36%, lower than 8.9% of competitors
Thule's Negative Rate is 1.79%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| OOsprey | 78.57% | 64.29% | 57.14% | 76.79% | 26.79% | View Details |
| DDeuter | 46.43% | 0% | 0% | 42.86% | 10.71% | View Details |
| GGregory | 44.64% | 0% | 0% | 41.07% | 12.5% | View Details |
| TThe North Face | 35.71% | 0% | 0% | 32.14% | 7.14% | View Details |
| TTumi | 35.71% | 0% | 0% | 32.14% | 3.57% | View Details |
| PPatagonia | 28.57% | 0% | 0% | 26.79% | 1.79% | View Details |
| TThule (Current Brand) | 7.14% | 0% | 0% | 5.36% | 1.79% | View Details |
