As of 2026-04-01, Turnbull & Asser's data on the DeepSeek platform in the 领带 category shows: The overall mention rate is 3.57%, below the industry average by 0.1 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (3.57%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, Turnbull & Asser's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Turnbull & Asser's Mention Rate is 3.57%, lower than 0.6% of competitors
Turnbull & Asser's First Mention is 0.00%, lower than 0.9% of competitors
Turnbull & Asser's Preferred Rate is 0.00%, lower than 100.0% of competitors
Turnbull & Asser's Positive Rate is 3.57%, lower than 8.9% of competitors
Turnbull & Asser's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 金金利来 | 58.93% | 19.64% | 23.81% | 57.14% | 7.14% | View Details |
| GGUCCI | 44.64% | 8.93% | 0% | 37.5% | 12.5% | View Details |
| HHermès | 42.86% | 12.5% | 0% | 41.07% | 8.93% | View Details |
| 海海澜之家 | 42.86% | 0% | 0% | 41.07% | 10.71% | View Details |
| RRalph Lauren | 37.5% | 0% | 0% | 33.93% | 10.71% | View Details |
| 报报喜鸟 | 37.5% | 0% | 0% | 32.14% | 8.93% | View Details |
| TTurnbull & Asser (Current Brand) | 3.57% | 0% | 0% | 3.57% | 0% | View Details |
