As of 2026-03-30, UGG's data on the DeepSeek platform in the 服饰鞋帽 category shows: The overall mention rate is 25.00%, above the industry average by 22.7 percentage points, showing notable performance. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (23.21%) is slightly higher than negative (1.79%), continue monitoring public sentiment. Among 6 competitors in the same category, UGG's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
UGG's Mention Rate is 25.00%, lower than 0.6% of competitors
UGG's First Mention is 0.00%, lower than 0.9% of competitors
UGG's Preferred Rate is 0.00%, lower than 100.0% of competitors
UGG's Positive Rate is 23.21%, lower than 8.9% of competitors
UGG's Negative Rate is 1.79%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| NNew Balance | 48.21% | 3.57% | 0% | 33.93% | 10.71% | View Details |
| AAdidas | 39.29% | 0% | 0% | 33.93% | 3.57% | View Details |
| NNike | 37.5% | 32.14% | 0% | 35.71% | 5.36% | View Details |
| LLululemon | 37.5% | 8.93% | 14.29% | 30.36% | 8.93% | View Details |
| 李李宁 | 30.36% | 0% | 0% | 28.57% | 10.71% | View Details |
| 安安踏 | 28.57% | 5.36% | 0% | 26.79% | 10.71% | View Details |
| UUGG (Current Brand) | 25% | 0% | 0% | 23.21% | 1.79% | View Details |
