As of 2026-03-31, UGG's data on the DeepSeek platform in the 男装 category shows: The overall mention rate is 1.79%, below the industry average by 1.0 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (1.79%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, UGG's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
UGG's Mention Rate is 1.79%, lower than 0.6% of competitors
UGG's First Mention is 0.00%, lower than 0.9% of competitors
UGG's Preferred Rate is 0.00%, lower than 100.0% of competitors
UGG's Positive Rate is 1.79%, lower than 8.9% of competitors
UGG's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 海海澜之家 | 51.79% | 26.79% | 0% | 42.86% | 17.86% | View Details |
| 优优衣库 | 48.21% | 1.79% | 0% | 46.43% | 12.5% | View Details |
| 雅雅戈尔 | 46.43% | 3.57% | 4.76% | 44.64% | 12.5% | View Details |
| 杰杰克琼斯 | 32.14% | 0% | 0% | 30.36% | 5.36% | View Details |
| 阿阿玛尼 | 32.14% | 0% | 0% | 26.79% | 8.93% | View Details |
| 太太平鸟 | 25% | 0% | 0% | 23.21% | 0% | View Details |
| UUGG (Current Brand) | 1.79% | 0% | 0% | 1.79% | 0% | View Details |
