As of 2026-04-01, Uniqlo（优衣库）'s data on the DeepSeek platform in the 围巾 category shows: The overall mention rate is 1.89%, below the industry average by 1.3 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Negative mention rate (1.89%) has exceeded positive (1.89%), it is recommended to immediately initiate reputation repair. Among 6 competitors in the same category, Uniqlo（优衣库）'s overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Uniqlo（优衣库）'s Mention Rate is 1.89%, lower than 0.6% of competitors
Uniqlo（优衣库）'s First Mention is 0.00%, lower than 0.9% of competitors
Uniqlo（优衣库）'s Preferred Rate is 0.00%, lower than 100.0% of competitors
Uniqlo（优衣库）'s Positive Rate is 1.89%, lower than 8.9% of competitors
Uniqlo（优衣库）'s Negative Rate is 1.89%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| LLoro Piana | 58.49% | 18.87% | 28.57% | 56.6% | 15.09% | View Details |
| BBurberry | 58.49% | 9.43% | 0% | 52.83% | 9.43% | View Details |
| AAcne Studios | 56.6% | 0% | 0% | 56.6% | 9.43% | View Details |
| JJOHNSTONS OF ELGIN | 50.94% | 15.09% | 38.1% | 50.94% | 1.89% | View Details |
| HHermès | 41.51% | 18.87% | 0% | 37.74% | 7.55% | View Details |
| 恒恒源祥 | 30.19% | 0% | 0% | 28.3% | 9.43% | View Details |
| UUniqlo（优衣库） (Current Brand) | 1.89% | 0% | 0% | 1.89% | 1.89% | View Details |
