As of 2026-03-31, Vans's data on the DeepSeek platform in the 双肩包 category shows: The overall mention rate is 18.18%, above the industry average by 15.4 percentage points, showing notable performance. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (14.55%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, Vans's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Vans's Mention Rate is 18.18%, lower than 0.6% of competitors
Vans's First Mention is 0.00%, lower than 0.9% of competitors
Vans's Preferred Rate is 0.00%, lower than 100.0% of competitors
Vans's Positive Rate is 14.55%, lower than 8.9% of competitors
Vans's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| OOsprey | 61.82% | 23.64% | 5% | 61.82% | 16.36% | View Details |
| TThe North Face | 60% | 20% | 30% | 56.36% | 16.36% | View Details |
| JJanSport | 40% | 9.09% | 0% | 36.36% | 5.45% | View Details |
| SSamsonite | 34.55% | 0% | 0% | 34.55% | 14.55% | View Details |
| NNike | 32.73% | 0% | 0% | 32.73% | 1.82% | View Details |
| AAdidas | 32.73% | 0% | 0% | 32.73% | 1.82% | View Details |
| VVans (Current Brand) | 18.18% | 0% | 0% | 14.55% | 0% | View Details |
