As of 2026-04-01, 小红书's data on the DeepSeek platform in the 电商平台 category shows: The overall mention rate is 20.41%, above the industry average by 17.9 percentage points, showing notable performance. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Negative mention rate (16.33%) has exceeded positive (8.16%), it is recommended to immediately initiate reputation repair. Among 6 competitors in the same category, 小红书's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
小红书's Mention Rate is 20.41%, lower than 0.6% of competitors
小红书's First Mention is 0.00%, lower than 0.9% of competitors
小红书's Preferred Rate is 0.00%, lower than 100.0% of competitors
小红书's Positive Rate is 8.16%, lower than 8.9% of competitors
小红书's Negative Rate is 16.33%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 京京东 | 63.27% | 30.61% | 35.71% | 59.18% | 20.41% | View Details |
| 拼拼多多 | 51.02% | 2.04% | 0% | 46.94% | 22.45% | View Details |
| 淘淘宝 | 44.9% | 10.2% | 7.14% | 34.69% | 22.45% | View Details |
| TTEMU | 34.69% | 0% | 0% | 34.69% | 6.12% | View Details |
| 亚亚马逊 | 30.61% | 22.45% | 35.71% | 30.61% | 2.04% | View Details |
| TTikTok Shop | 26.53% | 0% | 0% | 26.53% | 6.12% | View Details |
| 小小红书 (Current Brand) | 20.41% | 0% | 0% | 8.16% | 16.33% | View Details |
