As of 2026-03-30, 小红书's data on the DeepSeek platform in the 新闻资讯平台 category shows: The overall mention rate is 2.04%, below the industry average by 0.6 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Negative mention rate (2.04%) has exceeded positive (0.00%), it is recommended to immediately initiate reputation repair. Among 6 competitors in the same category, 小红书's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
小红书's Mention Rate is 2.04%, lower than 0.6% of competitors
小红书's First Mention is 0.00%, lower than 0.9% of competitors
小红书's Preferred Rate is 0.00%, lower than 100.0% of competitors
小红书's Positive Rate is 0.00%, lower than 8.9% of competitors
小红书's Negative Rate is 2.04%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 今今日头条 | 53.06% | 8.16% | 21.43% | 32.65% | 22.45% | View Details |
| 澎澎湃新闻 | 48.98% | 22.45% | 35.71% | 48.98% | 6.12% | View Details |
| 财财新 | 36.73% | 14.29% | 7.14% | 36.73% | 20.41% | View Details |
| 网网易新闻 | 32.65% | 0% | 0% | 32.65% | 6.12% | View Details |
| 腾腾讯新闻 | 30.61% | 4.08% | 0% | 24.49% | 4.08% | View Details |
| 凤凤凰新闻 | 24.49% | 2.04% | 0% | 24.49% | 0% | View Details |
| 小小红书 (Current Brand) | 2.04% | 0% | 0% | 0% | 2.04% | View Details |
