As of 2026-04-03, 宜家's data on the DeepSeek platform in the 灯具 category shows: The overall mention rate is 1.79%, below the industry average by 1.0 percentage points, with significant room for improvement. The first mention rate is only 1.79%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (1.79%) is slightly higher than negative (0.00%), continue monitoring public sentiment. Among 6 competitors in the same category, 宜家's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
宜家's Mention Rate is 1.79%, lower than 0.6% of competitors
宜家's First Mention is 1.79%, lower than 0.9% of competitors
宜家's Preferred Rate is 4.76%, lower than 100.0% of competitors
宜家's Positive Rate is 1.79%, lower than 8.9% of competitors
宜家's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 飞飞利浦 | 58.93% | 12.5% | 4.76% | 55.36% | 12.5% | View Details |
| 雷雷士照明 | 57.14% | 19.64% | 19.05% | 57.14% | 8.93% | View Details |
| 欧欧普照明 | 51.79% | 10.71% | 0% | 51.79% | 8.93% | View Details |
| 松松下 | 39.29% | 0% | 0% | 39.29% | 12.5% | View Details |
| 佛佛山照明 | 39.29% | 0% | 0% | 39.29% | 0% | View Details |
| 三三雄极光 | 39.29% | 0% | 0% | 39.29% | 0% | View Details |
| 宜宜家 (Current Brand) | 1.79% | 1.79% | 4.76% | 1.79% | 0% | View Details |
