As of 2026-04-02, 宜家's data on the DeepSeek platform in the 夹心饼干 category shows: The overall mention rate is 7.69%, above the industry average by 1.4 percentage points, showing notable performance. The first mention rate is only 1.92%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (7.69%) is slightly higher than negative (1.92%), continue monitoring public sentiment. Among 6 competitors in the same category, 宜家's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
宜家's Mention Rate is 7.69%, lower than 0.6% of competitors
宜家's First Mention is 1.92%, lower than 0.9% of competitors
宜家's Preferred Rate is 0.00%, lower than 100.0% of competitors
宜家's Positive Rate is 7.69%, lower than 8.9% of competitors
宜家's Negative Rate is 1.92%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 奥奥利奥 | 67.31% | 32.69% | 5.26% | 61.54% | 17.31% | View Details |
| 格格力高 | 46.15% | 9.62% | 10.53% | 42.31% | 5.77% | View Details |
| 嘉嘉士利 | 36.54% | 1.92% | 0% | 34.62% | 11.54% | View Details |
| 康康师傅3+2 | 34.62% | 0% | 0% | 34.62% | 13.46% | View Details |
| 闲闲趣 | 25% | 0% | 0% | 25% | 3.85% | View Details |
| 茱茱蒂丝 | 25% | 0% | 0% | 25% | 0% | View Details |
| 宜宜家 (Current Brand) | 7.69% | 1.92% | 0% | 7.69% | 1.92% | View Details |
