As of 2026-03-31, 优衣库's data on the DeepSeek platform in the 羊毛围巾 category shows: The overall mention rate is 3.64%, above the industry average by 1.1 percentage points, showing notable performance. The first mention rate is only 1.82%, it is recommended to enhance first-position exposure in AI model responses. Negative mention rate (3.64%) has exceeded positive (3.64%), it is recommended to immediately initiate reputation repair. Among 6 competitors in the same category, 优衣库's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
优衣库's Mention Rate is 3.64%, lower than 0.6% of competitors
优衣库's First Mention is 1.82%, lower than 0.9% of competitors
优衣库's Preferred Rate is 0.00%, lower than 100.0% of competitors
优衣库's Positive Rate is 3.64%, lower than 8.9% of competitors
优衣库's Negative Rate is 3.64%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| JJOHNSTONS OF ELGIN | 61.82% | 21.82% | 57.14% | 60% | 5.45% | View Details |
| LLoro Piana | 56.36% | 27.27% | 0% | 52.73% | 10.91% | View Details |
| BBurberry | 49.09% | 12.73% | 0% | 47.27% | 10.91% | View Details |
| 恒恒源祥 | 38.18% | 3.64% | 0% | 38.18% | 12.73% | View Details |
| HHermès | 36.36% | 0% | 0% | 36.36% | 9.09% | View Details |
| 上上海故事 | 36.36% | 0% | 0% | 34.55% | 10.91% | View Details |
| 优优衣库 (Current Brand) | 3.64% | 1.82% | 0% | 3.64% | 3.64% | View Details |
