As of 2026-04-03, ZARA HOME's data on the DeepSeek platform in the 香氛产品 category shows: The overall mention rate is 2.00%, below the industry average by 2.4 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Negative mention rate (2.00%) has exceeded positive (2.00%), it is recommended to immediately initiate reputation repair. Among 6 competitors in the same category, ZARA HOME's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
ZARA HOME's Mention Rate is 2.00%, lower than 0.6% of competitors
ZARA HOME's First Mention is 0.00%, lower than 0.9% of competitors
ZARA HOME's Preferred Rate is 0.00%, lower than 100.0% of competitors
ZARA HOME's Positive Rate is 2.00%, lower than 8.9% of competitors
ZARA HOME's Negative Rate is 2.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| LLe Labo | 58% | 22% | 47.37% | 52% | 16% | View Details |
| 观观夏 | 40% | 2% | 5.26% | 32% | 16% | View Details |
| DDiptyque | 36% | 10% | 10.53% | 34% | 10% | View Details |
| BByredo | 32% | 0% | 0% | 24% | 6% | View Details |
| 拂拂若里 | 28% | 0% | 0% | 22% | 2% | View Details |
| 闻闻献 | 28% | 0% | 0% | 18% | 6% | View Details |
| ZZARA HOME (Current Brand) | 2% | 0% | 0% | 2% | 2% | View Details |
