As of 2026-04-01, ZARA's data on the DeepSeek platform in the 商务风衣 category shows: The overall mention rate is 8.93%, above the industry average by 7.1 percentage points, showing notable performance. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Positive mention rate (7.14%) is slightly higher than negative (1.79%), continue monitoring public sentiment. Among 6 competitors in the same category, ZARA's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
ZARA's Mention Rate is 8.93%, lower than 0.6% of competitors
ZARA's First Mention is 0.00%, lower than 0.9% of competitors
ZARA's Preferred Rate is 0.00%, lower than 100.0% of competitors
ZARA's Positive Rate is 7.14%, lower than 8.9% of competitors
ZARA's Negative Rate is 1.79%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| BBurberry | 66.07% | 53.57% | 28.57% | 60.71% | 23.21% | View Details |
| AAquascutum | 41.07% | 3.57% | 9.52% | 37.5% | 7.14% | View Details |
| LLondon Fog | 28.57% | 0% | 0% | 28.57% | 0% | View Details |
| CClub Monaco | 25% | 1.79% | 0% | 25% | 5.36% | View Details |
| MMaxMara | 19.64% | 0% | 0% | 19.64% | 0% | View Details |
| CCOS | 19.64% | 0% | 0% | 16.07% | 5.36% | View Details |
| ZZARA (Current Brand) | 8.93% | 0% | 0% | 7.14% | 1.79% | View Details |
