As of 2026-04-01, ZARA's data on the DeepSeek platform in the 手提包 category shows: The overall mention rate is 3.70%, above the industry average by 1.7 percentage points, showing notable performance. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Negative mention rate (3.70%) has exceeded positive (3.70%), it is recommended to immediately initiate reputation repair. Among 6 competitors in the same category, ZARA's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
ZARA's Mention Rate is 3.70%, lower than 0.6% of competitors
ZARA's First Mention is 0.00%, lower than 0.9% of competitors
ZARA's Preferred Rate is 0.00%, lower than 100.0% of competitors
ZARA's Positive Rate is 3.70%, lower than 8.9% of competitors
ZARA's Negative Rate is 3.70%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| LLoewe | 51.85% | 7.41% | 9.52% | 42.59% | 20.37% | View Details |
| 爱爱马仕 | 38.89% | 24.07% | 14.29% | 31.48% | 14.81% | View Details |
| CCoach | 38.89% | 0% | 0% | 37.04% | 11.11% | View Details |
| PPolène | 37.04% | 0% | 0% | 37.04% | 7.41% | View Details |
| CCHANEL | 31.48% | 11.11% | 0% | 27.78% | 3.7% | View Details |
| LLouis Vuitton | 27.78% | 3.7% | 0% | 25.93% | 7.41% | View Details |
| ZZARA (Current Brand) | 3.7% | 0% | 0% | 3.7% | 3.7% | View Details |
