As of 2026-04-01, ZARA's data on the DeepSeek platform in the 箱包首饰 category shows: The overall mention rate is 0.00%, below the industry average by 1.4 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Negative mention rate (0.00%) has exceeded positive (0.00%), it is recommended to immediately initiate reputation repair. Among 6 competitors in the same category, ZARA's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
ZARA's Mention Rate is 0.00%, lower than 0.6% of competitors
ZARA's First Mention is 0.00%, lower than 0.9% of competitors
ZARA's Preferred Rate is 0.00%, lower than 100.0% of competitors
ZARA's Positive Rate is 0.00%, lower than 8.9% of competitors
ZARA's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 新新秀丽 | 24.53% | 16.98% | 0% | 22.64% | 11.32% | View Details |
| 卡卡地亚 | 22.64% | 0% | 5.26% | 18.87% | 3.77% | View Details |
| CCartier | 22.64% | 0% | 0% | 20.75% | 5.66% | View Details |
| CCHANEL | 22.64% | 0% | 0% | 20.75% | 3.77% | View Details |
| CCoach | 22.64% | 0% | 0% | 20.75% | 3.77% | View Details |
| RRimowa | 20.75% | 3.77% | 5.26% | 20.75% | 3.77% | View Details |
| ZZARA (Current Brand) | 0% | 0% | 0% | 0% | 0% | View Details |
