As of 2026-03-31, Milka's data on the DeepSeek platform in the 夹心饼干 category shows: The overall mention rate is 0.00%, below the industry average by 3.2 percentage points, with significant room for improvement. The first mention rate is only 0.00%, it is recommended to enhance first-position exposure in AI model responses. Negative mention rate (0.00%) has exceeded positive (0.00%), it is recommended to immediately initiate reputation repair. Among 6 competitors in the same category, Milka's overall mention rate surpasses 0 brands. AIGeo recommends combining the above data to formulate targeted brand monitoring strategies to further enhance brand visibility and reputation in the AI search ecosystem.
Milka's Mention Rate is 0.00%, lower than 0.6% of competitors
Milka's First Mention is 0.00%, lower than 0.9% of competitors
Milka's Preferred Rate is 0.00%, lower than 100.0% of competitors
Milka's Positive Rate is 0.00%, lower than 8.9% of competitors
Milka's Negative Rate is 0.00%, higher than 96.3% of competitors
| Competitor | Mention Rate | First Mention | Preferred Rate | Positive Rate | Negative Rate | Actions |
|---|---|---|---|---|---|---|
| 奥奥利奥 | 66.07% | 33.93% | 4.76% | 57.14% | 17.86% | View Details |
| 徐徐福记 | 14.29% | 0% | 0% | 12.5% | 0% | View Details |
| 雀雀巢 | 10.71% | 0% | 0% | 8.93% | 0% | View Details |
| 达达利园 | 5.36% | 0% | 0% | 3.57% | 0% | View Details |
| 乐乐天 | 1.79% | 0% | 0% | 1.79% | 0% | View Details |
| 玛玛氏 | 1.79% | 0% | 0% | 1.79% | 0% | View Details |
| MMilka (Current Brand) | 0% | 0% | 0% | 0% | 0% | View Details |
