模力指数模力指数
返回行业排行

洗发水行业排行

TOP 20 明细榜单（多指标并列展示）

海飞丝
53.6%25.0%0.0%50.0%16.1%
2
清扬
51.8%5.4%0.0%48.2%16.1%
3
卡诗
50.0%7.1%9.5%44.6%8.9%
4
飘柔
46.4%0.0%0.0%42.9%8.9%
5
潘婷
44.6%0.0%0.0%42.9%8.9%
6
沙宣
39.3%0.0%0.0%37.5%12.5%
7
施华蔻
35.7%0.0%0.0%33.9%0.0%
8
欧莱雅
33.9%1.8%0.0%28.6%7.1%
9
蜂花
33.9%0.0%0.0%32.1%10.7%
10
多芬
28.6%0.0%0.0%26.8%0.0%
11
滋源
26.8%0.0%0.0%26.8%10.7%
12
霸王
23.2%0.0%0.0%23.2%10.7%
13
阿道夫
21.4%1.8%0.0%19.6%3.6%
14
力士
21.4%0.0%0.0%17.9%0.0%
15
宝洁
16.1%14.3%0.0%10.7%0.0%
16
巴黎欧莱雅
16.1%0.0%0.0%14.3%0.0%
17
联合利华
16.1%0.0%0.0%8.9%0.0%
18
薇塔丝
14.3%3.6%9.5%12.5%0.0%
19
RWB
14.3%0.0%0.0%14.3%0.0%
20
wmp
12.5%0.0%0.0%12.5%0.0%

数据说明

排序规则：本榜单通过分析大模型的输出，计算提及率、首位提及率、首选推荐率、正面及负面提及率五大核心指标，客观反映品牌在大模型认知中在行业的位置与形象。